Archive for the ‘ Thinkspace ’ Category
This article looks at two channels – Bauer and C4 – who are increasingly toying with the format traditional ad break. It’s yielding great results. TV commercials are traditionally portable around programming schedules (unlike sponsorship which is necessarily programme or strand specific). But some channels are now offering more creative advertising solutions to achieve deeper cut-through [ READ MORE ]
Better, Faster and Cheaper, Please It’s no secret that in the current environment the job of media buying is becoming ever more pressurized, with clients continually demanding more value from shrinking budgets. This is particularly true of TV programme and strand sponsorship negotiations, which are increasingly becoming extended as buyers seek better commercial agreements from channels. [ READ MORE ]
Creating great internal communications enhances talent attraction and retention, improves strategy, performance, and ultimately the external customer experience[ READ MORE ]